People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to spread their message to the world.

With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach a global audience.

No matter what type of advertiser you are — a CEO strenghtening their personal brand, a retailer promoting new products, a mobile app company hoping to get downloads, or just a hustler who wants more followers and likes — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

How you can use Twitter

Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses and new people.

Here are some ways you can leverage Twitter:

  • Discover what’s happening right now
    Twitter gives you access to what’s going on in your industry, community, and around the world at that very moment. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
  • Grow your brand awareness
    Increase your impact by using Twitter to regularly communicate with your followers and attract new followers. Extend your reach even further with Twitter Ads.
  • Provide timely customer service
    People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of SMB Twitter users said that it’s important that businesses provide customer support on Twitter. Use Twitter’s customer service features to quickly and easily respond to people. That will help you develop a good reputation and strong relationships with customers.
  • Connect with potential customers, brand advocates, and influencers
    Twitter allows you to follow and interact with people outside of your personal network. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.


The anatomy of a Tweet

Get started by learning our terminology:

Basic Tweet
  1. Tweet

    A Tweet is an update posted on Twitter. It can contain text, photos, links, GIFs, and videos.

  2. Reply

    Click ‘reply’ to respond to a Tweet. Replying to a Tweet shows that you’re listening and engaged in the topic.

  3. Retweet

    A Retweet shares someone else’s Tweet with the people who follow you. Click the “Retweet” button twice to share the Tweet as is. Or click once and add a comment to give the Retweet context, which is a “Quote Tweet”.

  4. Like

    A like is a simple way to positively acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.

  5. Hashtag

    A hashtag is any word, or phrase without spaces, beginning with the “#” symbol. People add hashtags to Tweets to link all the content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtags that become very popular are often “Trending Topics”.

  6. Mention

    Bring a Tweet to another person’s attention by including their @name in your message. You could use it to ask someone a question, to thank them, or simply to highlight a piece of content. Use can also Direct Message Tweets directly to people on Twitter.

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