Business leaders, retailers, local and district Councillors and senior executives of Norfolk research and innovation institutes met in Broom Hall Hotel near Watton to launch the Wayland Chamber of Commerce vision and strategy for Wayland Businesses. The audience of over 40 watched a promotional video highlighting the benefits of business in Wayland before a presentation by Dr David Dent, Chairman of the Wayland Chamber emphasised the importance of partnership with local businesses, Councils at all levels, the Wayland Partnership, Hethel Innovation, New Anglia LEP, Norwich Resarch Park and Government, in delivering the new strategy.

The Chamber strategy aims to promote business growth in Wayland’s seven industrial and business parks, to rejuvenate Watton High Street, to generate new start-up companies with a programme for young entrepreneurs and creation of a new iconic digital and creative media centre in Watton. Dr Dent explained to an enthusiastic audience how Watton and its 15 surrounding villages possess many positive attributes that make it an excellent centre for business saying “with our current expertise in precision engineering, food production, processing and delivery and a track record of creative arts based business, we we have an excellent base on which to implement our new strategy.”

George Freeman MP for mid-Norfolk and Minister of State for Transport, whose idea led to the public launch of the Chambers strategy , said “We need business to take a lead in planning and driving economic development in our rural communities and market towns like Watton and the Chamber of Commerce have my wholehearted support in driving forward their ambitious programme for innovation and business growth in Wayland.”

Retailer, Paul Adcock and long time member of the Wayland Chamber supports the new approach and the proposed changes to our High Street saying “we are confident that the Chamber, working in partnership and with the support of the Councils can make the changes that will increase footfall and enhance the shopping experience for customers and visitors to Watton”

The event concluded with thanks from the Watton Mayor, Pat Warwick. The Chamber of Commerce will shortly publish a summary of its vision and strategy for Wayland.

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