Best Western George Hotel

Originally a 16th Century coaching Inn, our 3 star hotel has plenty of charm and character inside and out. Add to that the delightful collection of characters that work here, and you have all the ingredients for a truly relaxing and memorable stay.

We have so much to offer than just accommodation! With a great reputation for our good food you won’t go hungry.  Serving bar snacks and restaurant cuisine there are dishes to cater for all tastes, plus with a selection of real ales we are a firm favourite with the locals.

Our purpose built Pedlars Suite is the ideal setting for conferences, banquets, events and weddings, fell free to talk to us about your options.

The George is perfectly placed in the historic market town of Swaffham.  Our enviable setting makes us an ideal base for exploring our beautiful county of Norfolk – with Royal Sandringham, the stunning North Norfolk Coast and the fine historic city of Norwich all within easy reach.